Sætiværk

A crafts psychology based School

A crafts psychology based School

Brandname
Logo design
SDG 3

We have been in close loop with the initiative group about strategy and content for this new post-secondary school in Herning, Central Denmark. The content is based on, among other things, Anne Kirketerp's research and materials on the concept of crafts psychology. A didactic approach to the importance of being able to connect the work of the hand with the well-being of the spirit. We participated in the formulation of the strategic basis and naming. And we created the graphic identity, - given the challenge of a wish for a "New Bauhaus" design in muted Nordic colours. It has been a rewarding process to work with this identity. It is a joy to be allowed to work with something you also believe in yourself.